custom

Toronto-based BITE Beauty prides itself on its line of lip care products that are safe enough to eat. What the company launched as a pop-up shop last spring is now a permanent laboratory in SoHo, helping women (and even some men!) create one-of-a-kind lipsticks in 15 minutes. Could all-natural ingredients really offer the high-power pigment I crave? Wearing a lab coat, makeup artist Brooklyn McLain, who helps run the lab, guided me through the process of creating a stunning shade of scarlet that stands up to all-night wear. He offers IN New York readers five tips to mastering the art of customizing lipsticks.

I always believe the best gifts are those that have a story. New York City, with a plethora of independent shops—carrying everything from one-of-a-kind artwork and home décor, to artisanal foods and vintage fashions—is one of the best places to find unique treasures for you or a loved one.

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